RIM Unveils New Blackberry 10 and New Name & Creative Director
Research in Motion unveiled its latest smartphone, the long-awaited BlackBerry 10, at an event in New York City this morning. RIM CEO Thurston Heins touted it as the beginning of “new day for BlackBerry.” That was not an overstatement. Mr. … Continue reading
Do not disturb. Apples ackward New Year’s resolution.
Last month, Simon Dumenco from Advertising Age, called Apple the “most damaged big brand of the year,” given the dings it suffered in 2012 thanks to the Apple Maps-app debacle and all the bad karma surrounding its controversial outsourcing practices. … Continue reading
The six sure ways to promote your website on Google
Google is constantly changing and updating their algorithms which determine which pages show up when you to a search. For web marketers, this can be frustrating if you’re trying to get your business to rank high for key searches. Google number … Continue reading
Upcoming Digital Trends to Watch in 2013
Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is … Continue reading
Yelp Reviews: Do they Help or Hinder your Business?
Yelp, the online review website, has taken on the role of private detective. With more than 71 million visitors monthly, Yelp is using a computer filter to help uncover companies that purchase fake positive reviews, calling out the offenders and … Continue reading
Pine-Sol’s Naughty Commercial
This is an oldie, but a goodie! Pine-Sol’s creative directors wanted to grab the viewer’s attention with a risque kind of commercial, and consider their goal accomplished. This is advertising at its best! Tweet
Buy The World A Coke: Literally
Google recently released a mobile ad that re-visits a classic Coke commercial featuring the song “I want to buy the world a Coke.” The iconic ad from 1971 featured a diverse group of people holding glass bottles of Coke singing … Continue reading
Groupon’s Time To Step Up
What once seemed like a sure good bet now has investors a little nervous; yes Groupon has Wall Street on edge. It was just in the past couple of years this start up company had the business world a buzz with such … Continue reading
AOL Increased Ad Revenues
AOL turned its first quarter ad-revenue growth in two years, and investors rewarded the good news by selling off AOL shares. AOL did, however, miss earnings-per-share estimates by a wide margin, reporting a loss of 11 cents a share compared … Continue reading