Overview:
Charter One specializes in luxury yacht charters and felt that it was important to have a website that showcased their unique vessels and their upscale services. The goal here was to reposition the brand in a way that garnered the attention of the demographic they were targeting. This was accomplished through a multitude of internet marketing devices including search engine optimization, search engine marketing and graphic design.
Solutions:
- Web Design
- SEO
- SEM
- Graphic Design
- Advertising
- Re-Branding
Results:
Charter One is very pleased with their new website and the increased functionality it offers visitors. Everything that makes their luxury charters so unique is completely showcased within the site, even the gourmet culinary menus. The SEO campaign has resulted in multiple first page listings on the search engines, as well as an increase in traffic. The aggressive SEM campaign and its related landing pages have provided Charter One with a huge increase in qualified leads. The company has gained increased attention after Reebok rented one of their yachts for a new product release in February 2010.
