Overview:

Courchene, a luxury custom homes development corporation, wanted to re-brand themselves with a more elegant image. Their pre-existing branding was very stock looking in appearance, and they desired a cleaner look that would set them apart from the competition. The company’s goal through rebranding was to gain the attention of their target market: individuals looking to build luxury residential real estate.

Solutions:

  • Portfolio as wide-format booklet
  • Ad campaigns
  • Re-Branding/Letterhead/Logo/Envelopes

Results:

Newly designed logo and print materials provide a more luxurious look and feel which compliments the ultra-high-end homes they develop. Their new company image reinforced their name in the community as the prominent developer that they are.